“Quality of manufacture. Smooth, brown, pérfect cigarettes. Rolled in the finest paper money can buy. Manufactured in the newest and most modern of all cigarette factories. Quality even to the appearance of the bright clean, golden yellow package, carefully wrapped and sealed, to bring you Fatima’s rich, fresh, éxtra mild flavor. Compare Fatima yourself. Fatima now cost the same as other long cigarettes, but your first puff will tell you.. “
“Aahh.. thát’s different!”
“Yes, it’s Fatima. The different is quality. Insist on Fatima. Start enjoying thé quality King Size cigarette.”
A (fragment of a) radio commercial for a cigarette, probably broadcasted in the late 1940s (see: wikipedia) .
I like the way how the words are carefully chosen, the intonation, the composition of the sentences, striving for an optimum sense of happiness and bliss… it’s almost if they already knew this product has a dark side.